The Gist
Former Jamaican MP and Miss World 1993 Lisa Hanna has launched Lisa Hanna Beauty, a seven-product luxury skincare brand built around a philosophy of 'aging intelligently' — marking a bold new chapter after nearly two decades in politics.
What Happened
Former Miss World and Jamaican parliamentarian Lisa Hanna has officially stepped into the global beauty arena, launching Lisa Hanna Beauty — a seven-product luxury skincare line built around a philosophy of "aging intelligently."
The announcement was made Tuesday via social media, where Hanna introduced the brand with a deeply personal message challenging conventional beauty standards. "Beauty wasn't meant to be defined. It's not a standard, it's not a filter, it's not youth to recapture. It's the courage to let your laughter rise unedited; it's the grace to let your story show — scars and all," she said in a video shared across her Instagram page and the brand's official account.
Developed in partnership with a globally recognised Italian laboratory, the collection features proprietary quantum ReCP technology, combining lipids, vitamin C, and matrikin peptides to support skin regeneration, hydration, and texture. The seven products include the Advanced Balance Cleanser, The Serum, The Moisture Crème, Luminous Face + Body Glow, Instant Relief Eye Gel, Hydra Dew Elixir, and Advanced Fade Balm — with prices ranging from approximately US$50 to US$130.
The line is available directly to consumers online and at The Spa by Equinox Hotels in New York. Hanna, who retired from Parliament last year after 18 years of service, projects the brand will surpass US$1 million in first-year sales — signalling serious ambitions for the Jamaican-born beauty entrepreneur on the world stage.
• Brand name: Lisa Hanna Beauty • Launch announced Tuesday via social media • Seven products in the debut collection • Developed with a globally recognised Italian laboratory • Features proprietary quantum ReCP technology (lipids, vitamin C, matrikin peptides) • Prices range from approximately US$50 to US$130 • Available online and at The Spa by Equinox Hotels in New York • Hanna retired from Parliament after 18 years of service • Projected to exceed US$1 million in first-year sales • Philosophy centred on 'aging intelligently'
The Impact
Hanna's entry into the global beauty market carries weight beyond the business case. By positioning Lisa Hanna Beauty around aging as growth rather than decline, the former Miss World and 18-year parliamentary veteran is challenging a multi-billion-dollar industry that has long profited from women's insecurities — and she's doing it on her own terms at 50.
With the line already secured at The Spa by Equinox Hotels in New York and first-year sales projected to surpass US$1 million, the brand signals a broader moment for Caribbean women in premium global commerce. Hanna's trajectory — from rural Jamaica to Miss World 1993, the United Nations, Parliament, and now luxury skincare — lends the brand an authenticity that marketing budgets rarely manufacture. For the region, it reinforces a growing narrative: that Caribbean talent doesn't just compete on the world stage, it helps redefine it.
Predictions: • Lisa Hanna Beauty could expand distribution beyond New York into Caribbean luxury hospitality and retail within 18–24 months given regional brand affinity. • The brand's 'aging intelligently' positioning may inspire similar Caribbean-founded wellness and beauty ventures targeting the premium segment. • First-year sales could exceed the US$1 million projection if regional diaspora markets in the UK and Canada are activated.
The Pulse
Social Conversation: positive
Lisa Hanna's brand launch has landed in a Caribbean cultural moment already primed for this conversation — one where regional women are increasingly pushing back against Eurocentric beauty standards and celebrating visibility at every age. The announcement has generated strong engagement across Jamaican and wider Caribbean social media, with many drawing comparisons to Rihanna's Fenty Beauty as evidence of a growing Caribbean claim on the global luxury beauty space.
Caribbean beautyaging intelligentlywomen in luxury business
Voices on X
"Lisa Hanna going from Miss World to Parliament to launching a luxury skincare brand at 50 is the kind of Caribbean woman energy I will always celebrate. Buy it. Support it."
@caribbeangyal_ · Kingston, Jamaica · just now
"'Aging intelligently' — finally a beauty brand talking to women like us instead of at us. Lisa Hanna Beauty has my attention."
@trini_wellness · Port of Spain, Trinidad · just now
Based on social conversation analysis · Regional
C360 View
Lisa Hanna, a former Miss World and a Jamaican minister of government has always understood the power of a platform. For nearly two decades, she used it in Parliament. Now she is using it to sell something more personal — and arguably more lasting.
Lisa Hanna Beauty is not just a skincare line. It is a deliberate statement from a Caribbean woman who has lived publicly, aged visibly from the young 18 year old who won the Miss World crown back in 1993. She has chosen to make that a selling point rather than something to conceal. In a global beauty industry still dominated by anti-aging anxiety and Eurocentric standards, that positioning is genuinely countercultural.
Not that it is a completely new road for a Caribbean woman known for her beauty, as Rhianna, the Barbadian national hero and global pop star, launched her own cosmetics product line with luxury partner LVMH - Fenty Skin and Fenty Beauty - back in 2020. The line has recently expanded into the India market.
Hanna has been preparing her market for this new venture for months, teasing her viewers on social media with videos of her speaking on her skin treatment or on political matters while applying lotions. Many wondered why. Now we know. It was a guerrilla marketing campaign, getting traction for her product before it even existed.
What gives us pause is the broader question of execution. Luxury skincare is a brutally competitive market, and goodwill and celebrity alone do not sustain brands. The five percent profit commitment to her foundation is commendable — but the numbers only matter if the business performs.
For the Caribbean, though, the symbolism matters now. A woman from rural Jamaica, Miss World at 18, parliamentarian for 18 years, launching a luxury brand at 50 on her own terms — that is a story worth watching, and worth rooting for.